Emily

Emily Summaries
 * What is the importance of a single event? How can analyzing events or individuals impact decisions made today**

Chapters 1 and 2 and the introduction all together!!

The Intro, Chapter 1, and Chapter 2 where basically about how a tipping point is created by a word of mouth affect. I will first explain just what exactly a tipping point is. A tipping point is the point in some kind of epidemic when the, let’s take business growth and success for example, tips into an uncontrollable uproar of success. Malcolm Gladwell went over how this happens with a few major examples. First being the hush puppies shoes epidemic then the Paul Reveres “the British are coming” epidemic. He focused mainly on the second so I will do the same. In the first 2 chapters he explained that there a three types of people who are able to start and continuously contribute to word of mouth epidemics, which is who these two things started. The three types of people were the mavens, people who just want to help everyone so the naturally gather helpful information and distribute it amongst their friends. Then there are the connectors, these are the people who seem like the know everyone. Lastly the salesmen, these are the people who are the ones who care so much about their clients they are able to persuade them to do anything. Chapters 1 and 2 explained how these three types of people can single handedly because a tipping point by a word of mouth epidemic.

Research for Chapter 1 and 2 Hush puppies -1994-95 - "Hush Puppies its 1995 “Accessory Product of the Year,”" - Based in Manhattan the epidemic started. [] Crime -1992 -626,182 serious crimes -"New York City: the number of homicides in the five boroughs for the year has taken a double-digit drop, with 1997's figures on track to hit a 30-year low." []Syphilis -Baltimore -1995-96 -" In 1996 and 1997, Baltimore, Maryland, had the highest rate for primary and secondary syphilis among U.S. cities" []Paul Revere - April 18, 1775 -Joseph warren -Boston - "Paul Revere of Boston, in the Colony of Massachusetts Bay in New England; of Lawfull Age, doth testify and say, that I was sent for by Docr Joseph Warren, of said Boston, on the evening of the 18th of April, about 10 oClock; when he desired me "to go to Lexington, and inform Mr Samual Adams, and the Honle John Hancock Esqr that there was a number of Soldiers, composed of Light troops, & Grenadiers, marching to the bottom of the Common, where was a number of Boats to receive them; it was supposed, that they were going to Lexington, by the way of Cambridge River, to take //them// or go to Concord, to distroy the Colony Stores." []Mark Alpert "Mark lives in Manhattan with his wife and two children. He's a proud member of his magazine's softball team, the Scientific American Big Bangers." [] Chapters 3 and 4 In this post i will briefly summarize chapters 3 and 4 together and their relevance to the book then attempt to affectively answer our essential question. Chapters 3 was about the stickiness factor. The stickiness factor basically is how affectively making information stick in a communities brain will cause a tipping point in success. Malcolm Gladwell demonstrates this with the examples of Sesame Street and Blues Clues. he explains how the repetitiveness of both shows as well as storyline create a stickiness that deified previous thoughts about preschoolers and their information capacity. i will now use blues clues as an example to answer the essential question. the single event of changing a minuscule thing like the order blue finds his clues is enough to change the popularity of the episode, since the episode is played multiple times in consecutive days it also can change the overall success of the show. so the importance of a single event for blues clues is the tipping point of being successful because with out that single event the point wont tip and the show would be canceled. Now i will move on to chapter 4. Chapter 4 was about the power of context. What this mean is, as Gladwell puts it, "Epidemics are sensitive to the conditions and circumstances of the times and places in which they occur" (139).meaning Epidemics according to the power of context happen because of circumstances not emotional states or back grounds. Gladwell analyzes one individual in particular named Goetz. Goetz was a no doubt had authoritative problems but no one ever thought he would shoot someone. but it turns out he was put under a pressured situation and thats exactly what he did. so in this particular situation Gladwell wrote about the tipping point for an individual saying that most of the time the tipping point for an individual is when they are put in unusually pressure circumstances. this particular piece of analysis can help with decisions made today because it teaches us a lot about how crime starts in the first place it wont happen unless it is pressed upon someone. something we call peer pressure.

Discussion Director Do you think the stickiness factor of blues clues or sesame street was more affective and why? blues clues because sesame street was using kids and adults but for kids and that made it hard to keep the attention of the views. blues clues piggy backed sesame street so they had an advantage.

Why was the good Samaritan project a success? Do you think the Zimbardo experiment would have been different if he attempted it again? do you think it was the people or do you think his theory was right? Why do you think Goertz decided to sit on that side of the bus to begin with do you think he was intending to cause a scene as soon as he stepped into the bus? Does that disprove Gladwells theory?

the prison wierd how people act lilke that the kids went crazy stickyness factor putting the map in the booklet to get tetnus shots teaches us how to connect to our own lives that putting something visual to tellpeople where to go event though they know where to go. goets unnecessary why was he a hero? because he did what everyone wanted to do. broken window theory cleaning small things helps bigger things cards a d 3 6 confusing good sameritain Essential question? single events caused things like telling someone they are late they wont stop to help someone.

Summary Chapters 5 and 6

Here we are again, for chapter 5 and 6 summaries. i will do the same as i did last time addressing the essential question by separating it into two parts between the two chapters. the first chapter i am going to talk about clearly is chapter 5. chapter five was a continuation of chapter 4 talking about how groups of people affect decisions. in chapter five Gladwell talked mostly about how groups of people interact to cause tipping points. Gladwell paid most of his attention on the Ya-Ya sisterhood, a book that gained great popularity, because of a group of women in northern california who were very well socially connected. that caused the tipping point for the epidemic of the ya ya sisterhood. the single event of that certain group of women reading that book, then telling people they knew that is what caused the epidemic of the book because they were so socially connected.that is what the importance is of one single event. its a lot like a domino falling when its lined up in a line once that one falls all the others fall. Chapter six was about how rumors and how they cause epidemics. Gladwell focused on a company called airwalk who originated in san diego. it was a company made directly for skateborders and they caused the fad of the "chunky" skate shoe. the company took off once they put products into small boutiques where the people who bought their shoes raved about how good they were. then airwal took off once they got into malls. but then airwalk pulled out of the boutiques and their company went down the drain.because the little boutiques told their costumers not to buy air walks anymore and then the word spread and air walk lost their edge thus ending the companies reign. by analyzing the rise and fall of airwalk we can learn that in large companies its most important to keep your word to the little people because if you dont word of mouth and rumors can spread and they might just ruin your company like what happened to airwalk.

Connector: There are too many things in this book to connect too so ill just break it down to a couple.

first the clothing fads to be specific shoes take for example these shoes rainbows etnies/ vans: when we were younger crocs toms and converse all of these are trends that we follow today but why are they successful? for the same reasons airwalk was?

second twighlight twilight was alot like the ya ya sister hood people would read it and people who were socially connected told everyone about it then soon enough everyone read it and it became an epidemic

when you go to the movies and there arent a lot of people in there its not as funny. or as exciting.

Chapter 7

Chapter 7 was about Case studying suicide rates, smoking and the unsticky cigarette. Malcom gladwell connected how the suicide rate in Malaysia s a lot like smoking in the united states. in Malaysia young boys continue to die from suicide but not because they want to die and your asking well that doesn't make any sense if some one is commiting suicide then obviously they plan on dieing. this is where smoking comes in teenage smoking to be more exact. why do teens smoke? Because they want to be cool. because they see cool people who smoke. but the problem with this is teens are reminded everyday of the dangers of smoking but they still do it. the boys in malasia know what can happen if the tie a rope around their neck but they do it any ways. why? The answer is really quite simple they just want to try it. and your thinking are these people stupid. really their not they just never had the same negative mental influence on suicide because it hasnt been around for that long. and really how many times have you, or knew someone, who tried something you knew was bad. the majority of us have. now how does this all relate back to tipping points. for the Malaysian suicide rate its quite easy. one boy commited suicide because he was having relationship troubles he didnt do it because his heart was hurt he did it because his pride was hurt. the story came out in newspapers and suddenly more scuicdes started to happen almost as if the first boy made it ok to kill yourself. then boys even as old as 6 just wanted to try it thiss caused the tipping point. now smoking what gets a teenager through the tipping point of smoking and eventually chain smoking. the tipping point for one person to start smoking is as i said before just seeing someone who they think is cool but they arent cool because they smoke they smoke because they're cool. then the tipping point of one cigarette to frequent smoker. this has to do with the magic number 5. gladwell claims through research that if a teen smokes 5 cigarettes a day and no more they wont get addicted but once they past that number the nicoteen levels are adictive and thats the tipping point for chain smokers. now how does this all relate to the eccential question, What is the importance of a single event? for this particular chapter the single event of one boy commiting suicide caused a epidemic of boys commiting suicide in malasia. for smoking the single event of some one cool smoking or smoking over five cigarettes can cause the tipping point for and teenager to smoke and get addicted to smoking. How can analyzing events or individuals impact decisions made today? analyzing the event of how teenagers start smoking this can help us that our aproach to stopping people from smoking may be useless and that the aproach needs to be changed. as for the suicide rates analysing those can help us how tipping points in humans start and why they start and how we can stop them.

Researcher: suicide rates in Malaysia this is an article about how suicide rates have increased even though the economy is also increasing its states that the suicide rate had jump 21 percent in just one year and that there are over 400 suicideds in that year meaning a suicide everyday. [|http://thestar.com.my/columnists/story.asp?file=/2007/8/18/columnists/insightdownsouth/18620136&sec=insightdownsout] Universiti Kebangsaan Malaysia, Kuala Lumpur says "Clinical experience, public perceptions, and research have indicated that the Indian community has been over-represented in attempted suicide and suicide rates in Malaysia. A computerized search of the literature back to 1966 on suicidal behaviour and ethnicity in Malaysia was performed supplemented by other relevant published and research material. There was a consistent pattern of higher rates of attempted suicide and suicide for the Indian population compared with other ethnocultural groups. Patterns of migration experiences, religious and cultural beliefs, higher suicide risk in rural areas, the use of toxic biocides as a method of suicide, and relatively high suicide rates in young women were identified." this can help us better understand why suicide happens in Malaysia. as well as how. [] Teen smoking in america all the factual information was taken from this website:[] the anaylisis is my own. " The CDC study showed that **80% of smokers begin before the age of 18**. A similar study which was published by the American Lung Association website shows 90% of smokers begin before the age of 21." this was stated in gladwells the tipping point and its interesting to see how 80 percent of smokers start smoking before they are legally aloud to buy their own cigarettes. and only ten percent when they are able to.

1. About 3,900 teens under 18 start smoking each day. 2. Of the 3,900 teens that start smoking each day - 1500 will become regular smokers." this is what gladwell focused on how not everyone who smokes becomes a regular smoker because there is a tipping point of 5 cigarettes. "3. Those who smoke often have secondary behavioral issues such as violence, drug/alcohol use, and high-risk sexual behavior. " this was also touched on by gladwell his primary example was depression. a lot of depressed people smoke because they have a nicotine high that makes them feel better.
 * "A study that was done by the CDC also found some interesting facts and estimates:**

1. Low socioeconomic status 2. Use or approval of smoking by siblings/peers 3. Smoking by parents 4. Availability and price of tobacco 5. Lack of parent support / involvement 6. Lower self-image or self-esteem" all of this however was not touched on by gladwell he was persistant that people smoked more for the reason that they saw other people who smoked, like the suicides in Malaysia monkey see monkey do.
 * "Some of the contributing factors of teenage smoking are:**

Chapter 8

====In this last chapter Gladwell concluded his book with a story of how each level he approached in his book is important in making a tipping point to happen. Gladwell concluded with a story about a nurse who as looking for a low cost way that was effective in her community to raise awareness in breast cancer. she wanted to focus on african- american women so she started out in her church. after the main service she would stay after and try to preach about breast cancer awareness. this tactic wasn't very effective though, she figured that after church everyone was tired of sitting and hungry so it was hard to grow a crowd. she moved to the hairstylist. this seems like a strange place to move to for awareness classes but if you think about it its really very smart. Hairsalons?who goes to them? african american women. Also if you think about it when you go to the hairstylest what do they do? they do you hair sure but they also talk a lot. hair stylists are conversationalist so who would be better to spread the word about the classes? no one. Gladwell calls this kind of thinking the "band-aid" solution. it treats things quickly and under the right conditions it can grow into a massive tipping point. to answer the essential question for the last time. What is the importance of a single event? How can analyzing events or individuals impact decisions made today? the single event of switching the location of the classes caused a tipping point for the nurses cause in her neighborhood. this makes since because of the band aid solution, and by analyzing her personal band aid solution it can help our decisions as human beings because it allows us to think unconventionally for quick solutions to things. thinking unconventionally can also be very important because creative solutions give you more chances to become successful by the means of a tipping point. Sadly we are finished with the book but we have learned alot and thats what is great about malcom gladwell's writing.====

Passage Master this chapter was only 4 pages long so i picked the passeges that had the best things to say event thought the pg 256 "The law of the Few says that Connectors,Mavens, and salesmen are responsible for starting word- of- mouth epidemics, which means that if you are interested in starting a word- of- mouth epidemic, your resources ought to be solely concentrated on these three groups." Gloria, the nurse, in order to get her plan to work had to acquire these three things. but this itself relates back to the essential question, the single event of telling the right type of people can cause an epidemic.

pg 256 Band aid solution "the band aid is an inexpensive, convenient, and remarkably versatile solution to an astonishing array of problems." "the band aid solution is actually the best kind of solution because it involves solving a problem with the minimum amount of effort time and cost." often people assume that if it is an easy solution it is not the best solution but in the case of the band aid and Gloria this is incorrect as Gladwell explains the band aid is very affective.

259 "simply by finding and reaching for those few special people who hold so much social power, we can shape the course of social epidemics. in the end, tipping points are a reaffirmation of the potential for change and power of intelligent action. look at the world around you. it may seem like an immovable, implacable place. it is not. with the slightest push- in just the right place- it can be tipped" this was the concluding sentences of the book stating the thesis statement of the entire book one last time. this statement is very important because it explains exactly the purpose of the book and how it can be achieved. the entire book was examples of this one thing and here in the end it the final statement.